`\"`

        print "<BODY BGCOLOR=\"#ffffff\">\n";
        print "<TABLE WIDTH=\"500\" CELLSPACING=\"0\" CELLPADDING=\"0\" BORDER=\"0\">\n";
        ...
        print "<TD WIDTH=\"283\" VALIGN=\"BOTTOM\"> <MAP NAME=\"main1\"><AREA SHAPE=\"rect\" COORDS=\"170,20 200,44\" HREF=\"history.htm\"></MAP>\n";

\" is a red flag
A substantial fraction (10%) of this string is backslashes
This is why we have qq{}

        print qq{<BODY BGCOLOR="#ffffff">\n};
        print qq{<TABLE WIDTH="500" CELLSPACING="0" CELLPADDING="0" BORDER="0">\n};
        ...
        print qq{<TD WIDTH="283" VALIGN="BOTTOM"> <MAP NAME="main1"><AREA SHAPE="rect" COORDS="170,20 200,44" HREF="history.htm"></MAP>\n};